Anyone can drink beer, but it takes intelligence to enjoy beer.

Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? “No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.'

It is not “just beer,” it is a noble and ancient beverage which, like wine, food and television advertising, can be extraordinarily good or unmercifully bad.