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I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

Stefan Sagmeister

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Stefan Sagmeister
Age: 62
Born: 1962
Born: August 6
Artist
Designer
Film Director
Graphic Designer
Illustrator
Typographer
Sagmeister inc.
Design
Used
Helvetica
Look
Beetle
Looks
Beetles
Really
Typography
Never
Discovered
Like
Driven
Although

More quotes by Stefan Sagmeister

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You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.
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Hobbies are for people that don't like what they're doing.
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To touch somebody’s heart with design.
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I think it's ultimately inhuman to only see things for their functionality. We want things to be more than that. The desire for beauty is something that's in us, and it's not trivial.
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You're authentic when you're honest.
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Yes, design can make you happy.
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Everyone who is honest is interesting.
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Ensure it feels like it's made by humans, for humans.
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In running, I know that I can train as much as I want and Im never going to break the world record for the five miles. Its partly genetics Im just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?
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Drugs feel great in the beginning and become a drag later on.
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If you want to communicate something, youd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.
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Being in a foreign place, preferably for the first time, having seen many things and collected new impressions, and returning to an empty hotel room with an hour or so to blow. That mix often yields fine results.
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I didnt think that personal style had much value in graphic design.
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I don't think there is a particular responsibility on designers that is not on other professions... I think there's a responsibility for all of us to engage on all levels.
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I myself am doing a full year of experiments every seven years, but I'm sure many other divisions are possible, depending on the field, the possibilities, and personal preferences. One hour a day or a day a week.
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Complaining is silly. Either act or forget.
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The question I wanted to answer was, could I train my mind to be happy the same way one trains ones body?
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Trying to always be the nice guy, to appear good, can be limiting. Avoiding confrontation has closed up a number of possibilities for me.
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Having guts always works out for me.
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So whatever I find true for myself, other people might also relate to.
Stefan Sagmeister