Quote

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Stan Lee

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Stan Lee
Age: 95 †
Born: 1922
Born: December 28
Died: 2018
Died: November 12
Business Executive
Comic Book Writer
Comics Writer
Editor
Executive Producer
Film Actor
Film Producer
Journalist
Publisher
Manhattan borough
New York City
Stanley Lieber
Stanley Martin Lieber
Selling
Products
Humming
Head
Slogan
Stop
Slogans
Face
Superhero
Faces
Memorable
Really
Advertising
Like
Sticks

More quotes by Stan Lee

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You remember when Tobey Maguire was first selected, most of the fans were angry. They felt, what kind of a guy is that for a superhero? Nobody thought it was a good idea. Yet he turned out to be great. The people at Marvel who do these things are really pretty smart. If they chose this guy, he'll probably be terrific.
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Usually, the biggest hang-up is the script. You could have a script done in six months that you love, or it could be like The Fantastic Four it's been almost 10 years.
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I think superheroes are bigger than life and they're very colorful.
Stan Lee
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I couldn't say no when I received that offer [to re-invent the DC characters]... How can any writer say no to the opportunity of redoing every one of DC's top superheroes?
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If you have superheroes or characters that exist in the same world, and you're doing movies of them, wouldn't it be fun to put a couple of them together in one movie? Audiences love that. It's a natural thing to do that.
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I'm lucky. I don't have to produce the whole movie. What I've been doing is just coming up with ideas for movies. I write a concept, a treatment, an outline, and if I sell that to a studio, then someone else does the actual production and I go on to another project, although I keep the title executive producer.
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The main thing I want to do, is to make our website the most entertaining website there is on the Internet. I want it to be the premiere site for entertainment, for communication, and for fun.
Stan Lee
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I had a publisher who felt comics were just for little kiddies, so he never wanted me to use words of more than two syllables.
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My memories are beautiful because my wife Joan is English and shortly after we were married, we stayed in London and I never forgot it. We loved it so much that we've been back very often and it's always a thrill. To me, there's New York City where I was born and raised and then there's London!
Stan Lee
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Virtually every kid is exposed to giants and ogres and talking wolves, and so forth. And magic. And I think you never outgrow your love for those imaginative, fanciful, farfetched, fantastic characters and situations.
Stan Lee
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I think kids love superheroes, and the more you can crowd into a story, the more excited they get.
Stan Lee
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I think people have always loved things that are bigger than life, things that are imaginative.
Stan Lee
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I'm not a guy who gets inspirations.
Stan Lee
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Ideally, anything one writes should have a social conscience: if you can write a story that thrills, and with a good message, that's the perfect type of a story.
Stan Lee
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The public always loves anything that's different, as long as it's well-made, if it's well-done. You never know what to expect when you go to one of these so-called superhero movies.
Stan Lee
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I'm used to doing comic books, where every month there's a new comic book! I find that the movie business is not quite the same. It doesn't move quite as fast.
Stan Lee
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When I was a kid, I loved reading Sherlock Holmes. Now, you don't think of him as a superhero, but he was so damn much smarter than anybody else.
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I enjoy the fact that we have these mobile comics now, which are sort of a cross between a comic book and an animated cartoon.
Stan Lee
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I couldn't afford [buying Marvel]. I hope I have enough money for dinner tonight!
Stan Lee
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I wanted them to be diverse. The whole underlying principle of the X-Men was to try to be an anti-bigotry story to show there's good in every person.
Stan Lee