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We think that we all have to like each other before we trust each other and that necessarily is not the case.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Necessarily
Case
Cases
Trust
Think
Thinking
Like

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Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.
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Ideas are like dreams they will disappear unless we record them. Write a book, a blog, build a company, anything that makes the ideas real.
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Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
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Start with why. And work really hard to make sure you're consistent.
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The mind can be convinced, but the heart must be won.
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Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
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Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us where we want to go.
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If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.
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When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.
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Confidence is believing in yourself. Arrogance is telling others you’re better than they are. Confidence inspires. Arrogance destroys.
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I only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.
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Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
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Great leaders don’t try to be perfect. They try to be themselves. And that’s what makes them great.
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We have no choice, we must all die. How we live, however, is entirely of our choosing.
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You have to be careful what you think you know.
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Great communicators don't just hear the words. Great communicators hear the meaning behind the words
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Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
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It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.
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Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.
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Great leaders don't see themselves as great they see themselves as human.
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