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We think that we all have to like each other before we trust each other and that necessarily is not the case.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Think
Thinking
Like
Necessarily
Case
Cases
Trust

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I don't care about convincing the people who think I'm naive or an idiot.
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Money is a short-term result that incentivizes short-term decision making.
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Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
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Leadership is not about being in charge. Leadership is about taking care of those in your charge.
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I never imagined I'd write a book.
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A great leader will never sacrifice the people for the numbers.
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When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.
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The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.
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Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
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When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.
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Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.
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If everything goes right, we get a good experience. If everything goes wrong, we get a good story.
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Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
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WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
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Start with why. And work really hard to make sure you're consistent.
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Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.
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Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
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The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
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I'm very clear about what I believe.
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The most basic human desire is to feel like you belong. Fitting in is important.
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