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I don't consider myself an expert in the why.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Consider
Expert
Experts

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We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.
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We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.
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The big picture doesn't just come from distance it also comes from time.
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We don't learn much when everything goes right. We learn the most when things go wrong.
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Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
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We think that we all have to like each other before we trust each other and that necessarily is not the case.
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Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.
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Selfish is easy. It's sharing that takes courage.
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Great leaders see money as fuel, not a destination.
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Money is a short-term result that incentivizes short-term decision making.
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What you do simply proves what you believe.
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Great leaders don’t try to be perfect. They try to be themselves. And that’s what makes them great.
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Most politicians are not authentic.
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Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
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I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, This inspired me. You should watch it. You should read this.
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My own career is a case study for what I believe in.
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Great leaders state out loud what they intend to do and in doing so, they get things done.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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Truly effective and inspiring leaders aren’t actually driven to lead people they are driven to serve them.
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