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What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Exactly
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Functions
Exercise
Parenting
Understand
Invest
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Concepts

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Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.
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Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.
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A great leader will never sacrifice the people for the numbers.
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You have to have a patience for exercise. You have to have a patience for college. You have to have a patience for relationships. Once the momentum gets going it takes on a life all of its own.
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Trust is built on telling the truth, not telling people what they want to hear.
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Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.
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Optimism is the ability to focus on where we're going, not where we're coming from.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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Follow those who follow something bigger than themselves - an idea, a belief, a vision, a cause. Run away from those who say we need to follow them.
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People who believe I'm an idiot don't hire me and they don't call.
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Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason a good listener does care to understand.
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Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.
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Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
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The most basic human desire is to feel like you belong. Fitting in is important.
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Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
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I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
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A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
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Our courage comes from the courage of others.
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We can not lead an organization, we can run an organization. We can only lead people.
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