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I was always curious why certain marketing worked and some marketing did not.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Marketing
Curious
Worked
Certain
Always

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Leadership is a choice. It's not a rank, it's a choice. I know many people who are at the top of their organization who have authority. We have to do what they say because they have authority over us. But they're not leaders. We wouldn't follow them. They may be at the top of the company but they're not leaders.
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Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, Convince me we should do this. I walk away.
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I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.
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A movement only exists when people are inspired to move, to do something, to make the cause their own.
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I don't care about convincing the people who think I'm naive or an idiot.
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The challenge of the unknown future is so much more exciting than the stories of the accomplished past.
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If you talk about what you believe, you will attract those who believe what you believe.
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Bad leaders believe that they have to project control at all times.
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We very often confuse personality with leadership.
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The difference between those who do and those who don't is that those who don't believe it when they are told they can't.
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Leadership is not about being in charge. Leadership is about taking care of those in your charge.
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Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.
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The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
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Working hard for something we don't care about is called stress working hard for somthing we love is called passion.
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Great leaders don't blame the tools they are given. Great leaders work to sharpen them.
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Always plan for the fact that no plan ever goes according to plan.
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