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I was always curious why certain marketing worked and some marketing did not.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Marketing
Curious
Worked
Certain
Always

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Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.
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Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
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Don't show up to prove. Show up to improve.
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I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
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The creatives are rarely professional and the professionals are rarely creative.
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A true friend is someone with whom protocol is no longer necessary.
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Leadership is not a license to do less. Leadership is a responsibility to do more
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The passion to change the world for the better is a more powerful force than defense to keep it the same.
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Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
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It's better to have a great team than a team of greats.
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A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.
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Changing the world takes more than everything any one person knows, but not more than we know together.
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I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.
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I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
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We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.
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The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishab le.
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Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
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Employees represent an opportunity to inspire not a burden to carry.
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Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.
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Every one of us has the capacity to lead.
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