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Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Make
Measurement
Goals
Pursuit
Serve
Progress
Greater
Goal
Measurements
Something
Markers

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All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
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I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.
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Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
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It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.
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The passion to change the world for the better is a more powerful force than defense to keep it the same.
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True strength is the courage to admit our weaknesses.
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WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
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If our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent.
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My own career is a case study for what I believe in.
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Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.
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Great leaders don't blame the tools they are given. Great leaders work to sharpen them.
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Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
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Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.
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I try to find, celebrate and teach leaders how to build platforms that will inspire others.
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Employees represent an opportunity to inspire not a burden to carry.
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There are leaders, and there are those who lead. Leaders are those who hold a position of power or authority. But those who lead are those who inspire us. And it's those who start with why, that have the ability to inspire those around them or find others who inspire them.
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When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
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When I present, I cheat. I only talk about things I care about.
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