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Good marketing speaks to human beings - the way human beings understand and take in information.
Simon Sinek
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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Good
Beings
Information
Understand
Speak
Human
Humans
Take
Speaks
Way
Marketing
More quotes by Simon Sinek
I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
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The trick to balance is to not make sacrificing important things become the norm.
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I'm interested in the innovator and the early adopter.
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Always plan for the fact that no plan ever goes according to plan.
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No one knows everything. But together, we know a whole lot.
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Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.
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Of course there are people out there who are helping others find their why. Some are doing a really great job and some are doing a not so great job. I love the fact there are people out there, and consultants out there doing that.
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If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.
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All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
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We should never change our minds about where we are going, but always be curious about different ways to get there.
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Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
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Value is a perception not a calculation. Value is something people feel, not something we tell them they get
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, Convince me we should do this. I walk away.
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There are two types of claims: those based on hard numbers and those based on slippery numbers.
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We have no choice, we must all die. How we live, however, is entirely of our choosing.
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I've been dogmatic to use myself as a case study.
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I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
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Great leaders see money as fuel, not a destination.
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Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
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