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Good marketing speaks to human beings - the way human beings understand and take in information.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Way
Marketing
Good
Beings
Information
Understand
Speak
Human
Humans
Take
Speaks

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I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
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Time and energy. Those are the most valuable sacrifices leaders can make.
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Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
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The new is threatening to those who have mastered the old.
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Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
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All the great organizations in the world, all have a sense of why that organization does what it does.
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A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.
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A leader must be inspired by the people before a leader can inspire the people.
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The bad leaders are the ones that push hard so they can gain, who brow beat us so that they can receive the benefit of our hard work, not so we can enjoy the success
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I don't care about convincing the people who think I'm naive or an idiot.
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Leaders may inspire, but only when the people decide to act does the leader's vision become a movement.
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There are leaders, and there are those who lead.
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When you can wake up in the morning and feel successful whether some end goal is realized or not...THAT is true success.
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If we care about the average working American, then Wal-Mart matters. A lot.
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Leadership is not achieved by an individual. Leadership is bestowed by the group.
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What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
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Dream big. Start small. But most of all, start.
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Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
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Usually what happens is somebody grabs me and they always pull me off to the side. Nobody ever does it publically. They say, I didn't want to be here. Or, I don't usually like people like you. Or, I didn't believe the things you actually talked about would work. I'm here to tell you that you converted me. That happens a lot.
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What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
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