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Great communicators don't just hear the words. Great communicators hear the meaning behind the words

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Behinds
Behind
Hear
Words
Great
Communicators
Meaning

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It doesn't matter how much we know, it matters how clearly others can understand what we know.
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Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.
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The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
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The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishab le.
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I never wanted to be a public speaker.
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And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.
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There is a difference between giving directions and giving direction.
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Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason a good listener does care to understand.
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Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
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Time and energy. Those are the most valuable sacrifices leaders can make.
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Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.
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Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
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Success always takes help. Failure is done alone.
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To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.
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The most basic human desire is to feel like you belong. Fitting in is important.
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When you show up to speak publically, you have to show up to give. You always know the ones who do and the ones who don't.
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