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Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
People
Guides
Allow
Rule
Discipline
Creativity
Frameworks
Books
Insist
Tell
Framework
Book
Guide

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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
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Great leaders give everyone something to believe in, not something to do.
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Don't give to get. Give to inspire others to give.
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When I present, I cheat. I only talk about things I care about.
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The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.
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When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.
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I'm very clear about what I believe.
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The goal is not to be perfect by the end. The goal is to be better today.
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All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
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We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.
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The value of networking is not measured by the number of people we meet but by the number of people we introduce to others.
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We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.
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I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.
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Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.
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The challenge of the unknown future is so much more exciting than the stories of the accomplished past.
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We invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.
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Follow those who follow something bigger than themselves - an idea, a belief, a vision, a cause. Run away from those who say we need to follow them.
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We very often confuse personality with leadership.
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Hearing is listening to what is said. Listening is hearing what isn't said.
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The cost of leadership is self-interest.
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