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Leadership is not a license to do less. Leadership is a responsibility to do more
Simon Sinek
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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
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Simon O. Sinek
Simon Oliver Sinek
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Leadership
Responsibility
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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
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I was always curious why certain marketing worked and some marketing did not.
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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
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To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
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Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.
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Nike doesn't want to make products for everyone - they want to make products for champions.
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We think that we all have to like each other before we trust each other and that necessarily is not the case.
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We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.
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I never set out to do the things I'm doing now.
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If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.
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Changing the world takes more than everything any one person knows, but not more than we know together.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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We should never change our minds about where we are going, but always be curious about different ways to get there.
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If I walk into a room of 500 people, my standard is, if I can't give 400 or 450 of you something, a language or a new way of seeing something, then I have failed. If I get 100 of you, I am a failure. I have to get a majority.
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The trick to balance is to not make sacrificing important things become the norm.
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A team is not a group of people that work together. A team is a group of people that trust each other.
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Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.
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Success is when reality catches up to your imagination.
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