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True #leadership isn't the bastion of a few who sit at the top ... We all need to step up, take the risk and put our interests second-not always-but when it counts.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Steps
Risk
Interest
Bastion
True
Counts
Need
Interests
Take
Step
Needs
Leadership
Always
Second

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Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.
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Don't give to get. Give to inspire others to give.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
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WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
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A true friend is someone with whom protocol is no longer necessary.
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I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.
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You are authentic when everything you say and everything you do you ACTUALLY believe.
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No matter when or where, always bring your 'A' game, because you never know when it will open doors for you.
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Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.
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I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me.
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Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.
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What you do is proof of what you believe.
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Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.
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I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.
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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
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Time and energy. Those are the most valuable sacrifices leaders can make.
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I'm investing in myself, I'm investing in others and I'm investing in my cause. I know if I persist it will pay back in dividends and it always does.
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
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I was always curious why certain marketing worked and some marketing did not.
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