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It's better to go slowly in the right direction than go speeding off in the wrong direction.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Better
Right
Speeding
Slowly
Direction
Wrong

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What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
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Don't show up to prove. Show up to improve.
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If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.
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Leadership is a choice to protect the person to the left of us, and protect the person to the right of us, and sometimes that may come at a cost. It may cost us our benefits, it may cost us our comfort, it may sometimes cost us our perks, whatever it is, credit.
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Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
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What you do simply proves what you believe.
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Anyone can sell product by dropping their prices, but it does not breed loyalty.
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When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
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Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, Convince me we should do this. I walk away.
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If you're not remarkable, you're invisible.
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If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
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Leadership is not achieved by an individual. Leadership is bestowed by the group.
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WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
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Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
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Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
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I can't stand those people, speakers in a room, they say this all the time, If I can just help one person in this room, I've done my job. You have an audience of 500 people and your standard of success is one person? That's terrible. If you help one person in the room, you're an abject failure. You have to change something.
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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
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I don't care about convincing the people who think I'm naive or an idiot.
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Confidence is believing in yourself. Arrogance is telling others you’re better than they are. Confidence inspires. Arrogance destroys.
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