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Trust is built on telling the truth, not telling people what they want to hear.

Simon Sinek

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Simon Sinek
Age: 50
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Telling
Built
Trust
Hear
Truth
People

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We think that we all have to like each other before we trust each other and that necessarily is not the case.
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Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.
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Disney became hated. It became one of the evil corporations. It used to be loved. They couldn't hold onto talent they couldn't attract talent. Some of their products did badly. The Californialand project was a $5 billion waste of money. They couldn't make it work. The magic had gone, no pun intended.
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Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
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Nike doesn't want to make products for everyone - they want to make products for champions.
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All the great organizations in the world, all have a sense of why that organization does what it does.
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Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
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The leader's job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader's job is to lead and protect. That's their job, and it's the people within the organization - their job is to get the work done.
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Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.
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You have to be careful what you think you know.
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Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
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When a player has a slump, we do not trade them, we coach them. It is the same with our employees.
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Great leaders don't see themselves as great they see themselves as human.
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The value of our lives is not determined by what we do for ourselves. The value of our lives is determined by what we do for others.
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If I walk into a room of 500 people, my standard is, if I can't give 400 or 450 of you something, a language or a new way of seeing something, then I have failed. If I get 100 of you, I am a failure. I have to get a majority.
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If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
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What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.
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Great leaders give everyone something to believe in, not something to do.
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