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Trust is built on telling the truth, not telling people what they want to hear.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Built
Trust
Hear
Truth
People
Telling

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Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
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When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.
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New ideas need audiences like flowers need bees. No matter how bright and colorful, they will die unless others work to spread them
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I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, This inspired me. You should watch it. You should read this.
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Taking a job for the cash is not as important as taking a job for the joy.
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The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.
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Leadership is not about being in charge. Leadership is about taking care of those in your charge.
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There is a difference between giving directions and giving direction.
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Let us not attack those who disagree. Let us defend those who follow.
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Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.
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We can not lead an organization, we can run an organization. We can only lead people.
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It doesn't matter how much we know, it matters how clearly others can understand what we know.
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If we care about the average working American, then Wal-Mart matters. A lot.
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All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
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Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.
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Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
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Believing that your competition is stronger and better than you pushes you to better yourselves.
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Words may inspire, but only ACTION creates change. Most of us live our lives by accident - we live life as it happens. Fulfillment comes when we live our lives on purpose.
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Would anybody be offended if we gave a $150 million bonus to Gandhi? How about a $250 million bonus to Mother Teresa? Do we have an issue with that? None at all. None at all. Great leaders would never sacrifice the people to save the numbers. They would sooner sacrifice the numbers to save the people.
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I've been dogmatic to use myself as a case study.
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