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Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Simon Sinek

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Simon Sinek
Age: 50
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Doe
Human
Humans
Calculations
Need
Involve
Needs
Numbers
Life
Economic
Quality
Purpose

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You are authentic when everything you say and everything you do you ACTUALLY believe.
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Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.
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It doesn't matter how much we know, it matters how clearly others can understand what we know.
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Leadership is about empowering others to achieve things they did not think possible.
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The leader's job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader's job is to lead and protect. That's their job, and it's the people within the organization - their job is to get the work done.
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It's better to go slowly in the right direction than go speeding off in the wrong direction.
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I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.
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Truly effective and inspiring leaders aren’t actually driven to lead people they are driven to serve them.
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My own career is a case study for what I believe in.
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I only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.
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I'm interested in the innovator and the early adopter.
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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
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Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
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We don’t do business with companies. We do business with people.
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All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
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What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
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Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.
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The mind can be convinced, but the heart must be won.
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When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
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