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It doesn't matter how much we know, it matters how clearly others can understand what we know.

Simon Sinek

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Simon Sinek
Age: 50
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Clearly
Matters
Understand
Doesn
Others
Matter
Much

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The new is threatening to those who have mastered the old.
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Great communicators don't just hear the words. Great communicators hear the meaning behind the words
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If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
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Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason a good listener does care to understand.
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Employees represent an opportunity to inspire not a burden to carry.
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To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.
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I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
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Hearing is listening to what is said. Listening is hearing what isn't said.
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Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
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Disney became hated. It became one of the evil corporations. It used to be loved. They couldn't hold onto talent they couldn't attract talent. Some of their products did badly. The Californialand project was a $5 billion waste of money. They couldn't make it work. The magic had gone, no pun intended.
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I've been dogmatic to use myself as a case study.
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The more you inspire, the more people will inspire you.
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We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.
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Trust is built on telling the truth, not telling people what they want to hear.
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What you do is proof of what you believe.
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I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.
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What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
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