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Truly effective and inspiring leaders aren’t actually driven to lead people they are driven to serve them.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Lead
Aren
Truly
Leader
Effective
Actually
Leaders
People
Driven
Serve
Inspiring

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Money is a short-term result that incentivizes short-term decision making.
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The most basic human desire is to feel like you belong. Fitting in is important.
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The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
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Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
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Optimism is the ability to focus on where we're going, not where we're coming from.
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Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.
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I was always curious why certain marketing worked and some marketing did not.
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I don't care about convincing the people who think I'm naive or an idiot.
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The future is only scary if we try to avoid it.
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Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
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If you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain.
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Focus on money and we will make money. Focus on impact and we will make an impact.
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I'm interested in the left side of the Bell Curve.
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All the great organizations in the world, all have a sense of why that organization does what it does.
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We don't learn much when everything goes right. We learn the most when things go wrong.
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We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.
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I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
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We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
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The cost of leadership is self-interest.
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It doesn't matter how much we know, it matters how clearly others can understand what we know.
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