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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Everybody
Goal
Business
Needs
Believe
People

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Words may inspire but only action creates change.
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Changing the world takes more than everything any one person knows, but not more than we know together.
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The trick to balance is to not make sacrificing important things become the norm.
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I don't care about convincing the people who think I'm naive or an idiot.
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We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.
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Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.
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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
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I don't consider myself an expert in the why.
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I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
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When you can wake up in the morning and feel successful whether some end goal is realized or not...THAT is true success.
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Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
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Genius is in the idea. Impact, however, comes from action!
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Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.
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To succeed takes more than the desire to win. It also takes the acceptance that we could fail.
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When we are selective about doing business only with those who believe in our WHY, trust emerges.
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There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.
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There are two types of claims: those based on hard numbers and those based on slippery numbers.
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Leaders may inspire, but only when the people decide to act does the leader's vision become a movement.
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No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud.
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