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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Needs
Believe
People
Everybody
Goal
Business

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All the great organizations in the world, all have a sense of why that organization does what it does.
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Value is a perception not a calculation. Value is something people feel, not something we tell them they get
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Of course there are people out there who are helping others find their why. Some are doing a really great job and some are doing a not so great job. I love the fact there are people out there, and consultants out there doing that.
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Optimism is the ability to focus on where we're going, not where we're coming from.
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Leadership is not about being a nice person or not a nice person.
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We can teach only if we are willing to learn.
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The value of emotions comes from sharing them, not just having them.
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I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
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If we don't give things a try, nothing will get off the ground.
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Our courage comes from the courage of others.
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Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.
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All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
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Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.
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Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
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I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.
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People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?
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Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
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I was a nobody when I met with the publisher. Nobody knew who I was. I was doing some speaking for entrepreneurs. I did little groups. I had no following.
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