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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Business
Needs
Believe
People
Everybody
Goal

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True #leadership isn't the bastion of a few who sit at the top ... We all need to step up, take the risk and put our interests second-not always-but when it counts.
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Good marketing speaks to human beings - the way human beings understand and take in information.
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The new is threatening to those who have mastered the old.
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, Convince me we should do this. I walk away.
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If our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent.
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When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
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Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.
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Nike doesn't want to make products for everyone - they want to make products for champions.
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Words may inspire but only action creates change.
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Leadership is a choice. It is not a rank.
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The future is only scary if we try to avoid it.
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Success always takes help. Failure is done alone.
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We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong.
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Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.
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Great communicators don't just hear the words. Great communicators hear the meaning behind the words
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All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
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There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.
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All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
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Money is a short-term result that incentivizes short-term decision making.
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There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
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