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You have to be careful what you think you know.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Thinking
Careful
Think

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There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
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Believing that your competition is stronger and better than you pushes you to better yourselves.
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I never imagined I'd write a book.
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Before we can build the world we want to live in, we have to imagine it.
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A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.
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It's better to go slowly in the right direction than go speeding off in the wrong direction.
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Good marketing speaks to human beings - the way human beings understand and take in information.
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There are leaders, and there are those who lead.
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You are authentic when everything you say and everything you do you ACTUALLY believe.
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
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People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?
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The more you inspire, the more people will inspire you.
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My own career is a case study for what I believe in.
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People don't buy what you do they buy why you do it and what you do simply proves what you believe.
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Leadership is a choice to protect the person to the left of us, and protect the person to the right of us, and sometimes that may come at a cost. It may cost us our benefits, it may cost us our comfort, it may sometimes cost us our perks, whatever it is, credit.
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Poor leaders push us towards the goal. Great leaders guide us through the journey.
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I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation.
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When leaders care less about their people, their people will be careless.
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What you do is proof of what you believe.
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In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we.
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