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You have to be careful what you think you know.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Careful
Think
Thinking

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Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.
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We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong.
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Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.
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We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.
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If you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain.
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If you're not remarkable, you're invisible.
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All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
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If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.
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Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
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Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.
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Employees represent an opportunity to inspire not a burden to carry.
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If you're going to undertake any project, like a book, you have to show up to give.
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Believing that your competition is stronger and better than you pushes you to better yourselves.
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What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
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To succeed takes more than the desire to win. It also takes the acceptance that we could fail.
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When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
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The more you inspire, the more people will inspire you.
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To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
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Follow those who follow something bigger than themselves - an idea, a belief, a vision, a cause. Run away from those who say we need to follow them.
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Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
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