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The mind can be convinced, but the heart must be won.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Convinced
Must
Heart
Mind

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What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
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The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.
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Confidence is believing in yourself. Arrogance is telling others you’re better than they are. Confidence inspires. Arrogance destroys.
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When you show up to speak publically, you have to show up to give. You always know the ones who do and the ones who don't.
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Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
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Success is when reality catches up to your imagination.
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I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
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Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
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Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us where we want to go.
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To succeed takes more than the desire to win. It also takes the acceptance that we could fail.
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Trust is built on telling the truth, not telling people what they want to hear.
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Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
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There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
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I never imagined I'd write a book.
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A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.
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It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.
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Remember to connect with people now and then. In fact, pick up the phone, right now, and call a friend for no other reason than to say hi.
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Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
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Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
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