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Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.

Simon Sinek

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Simon Sinek
Age: 50
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Hate
Thing
Something
Love
Fight
Focus
Fighting

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Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.
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Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
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The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.
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I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.
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If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.
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The most basic human desire is to feel like you belong. Fitting in is important.
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We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.
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Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.
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We very often confuse personality with leadership.
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Leadership is not a rank, it's a choice.
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True strength is the courage to admit our weaknesses.
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A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.
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Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
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Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
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The new is threatening to those who have mastered the old.
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There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
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You have to be careful what you think you know.
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All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
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To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.
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