Quote

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Life
Morning
Articulate
People
Belief
Companies
Anyone
Clearly
Purpose
Bed
Doe
Exist
Care
Cause
Mean
Causes
Every
Company

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Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
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A movement only exists when people are inspired to move, to do something, to make the cause their own.
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The most important thing to do before you die is live.
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
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We should all have an opportunity to feel a part of something not just have a part in something.
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The most basic human desire is to feel like you belong. Fitting in is important.
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If you don't understand people, you don't understand business.
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If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
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Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
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I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.
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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
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I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, Convince me we should do this. I walk away.
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Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
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If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.
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I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.
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Great leaders give everyone something to believe in, not something to do.
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Generosity is doing something for someone else expecting nothing in return.
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Our survival depends on our ability to form trusting relationships.
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