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Poor leaders push us towards the goal. Great leaders guide us through the journey.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Towards
Journey
Leader
Goal
Poor
Guide
Great
Guides
Push
Leaders

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The new is threatening to those who have mastered the old.
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Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
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Don't show up to prove. Show up to improve.
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There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
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When a player has a slump, we do not trade them, we coach them. It is the same with our employees.
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Follow those who follow something bigger than themselves - an idea, a belief, a vision, a cause. Run away from those who say we need to follow them.
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People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?
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No matter when or where, always bring your 'A' game, because you never know when it will open doors for you.
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Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.
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Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.
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So much of starting a business or affecting change is the confidence and courage to simply try.
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Our vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.
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Focus on where you're going and you'll know what steps to take. Focus on the steps you're taking and you won't know where you're going.
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I find, when you're an optimist, life has a funny way of looking after you.
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Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.
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We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.
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Value is a perception not a calculation. Value is something people feel, not something we tell them they get
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The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
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Leadership is not a rank, it's a choice.
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Great leaders don't blame the tools they are given. Great leaders work to sharpen them.
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