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Nike doesn't want to make products for everyone - they want to make products for champions.

Simon Sinek

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Simon Sinek
Age: 51
Born: 1973
Born: October 9
Author
Motivational Speaker
Writer
Simon O. Sinek
Simon Oliver Sinek
Nike
Champions
Champion
Products
Everyone
Doesn
Make

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I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, This inspired me. You should watch it. You should read this.
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Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
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Of course there are people out there who are helping others find their why. Some are doing a really great job and some are doing a not so great job. I love the fact there are people out there, and consultants out there doing that.
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Poor leaders push us towards the goal. Great leaders guide us through the journey.
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The next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.
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The future is only scary if we try to avoid it.
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What good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.
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Follow those who follow something bigger than themselves - an idea, a belief, a vision, a cause. Run away from those who say we need to follow them.
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I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
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The most basic human desire is to feel like you belong. Fitting in is important.
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Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
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Trust is built on telling the truth, not telling people what they want to hear.
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Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.
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We invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.
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Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
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Great leaders don't see themselves as great they see themselves as human.
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No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud.
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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
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I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me.
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Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
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