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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

Simon Mainwaring

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Simon Mainwaring
Age: 58
Born: 1967
Born: January 1
Blogger
Writer
Works
Asks
Another
Better
Copy
Something
Copies
Think
Brand
Thinking
Brands
Unique

More quotes by Simon Mainwaring

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The currency of universal values make brands innately sharable.
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The false separation between living and giving must end.
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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
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It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
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Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
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Social media is not about the exploitation of technology but service to community.
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Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
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The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
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Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
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In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
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Technology is teaching us to be human again.
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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
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Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
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Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
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Make the customer the hero of your brand's story.
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Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
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Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon Mainwaring
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What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Simon Mainwaring