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How well you tell your story determines how well your customers tell your story.

Simon Mainwaring

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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Wells
Well
Determines
Customers
Determine
Story
Tell
Stories

More quotes by Simon Mainwaring

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Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring
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Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
Simon Mainwaring
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Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring
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The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring
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The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon Mainwaring
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Technology is teaching us to be human again.
Simon Mainwaring
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If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon Mainwaring
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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
Simon Mainwaring
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The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon Mainwaring
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As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them.
Simon Mainwaring
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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon Mainwaring
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Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.
Simon Mainwaring
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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon Mainwaring
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How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Simon Mainwaring
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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
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With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon Mainwaring
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Simon Mainwaring
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Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Simon Mainwaring
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Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Simon Mainwaring
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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon Mainwaring