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Technology is teaching us to be human again.

Simon Mainwaring

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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Teaching
Technology
Human
Humans

More quotes by Simon Mainwaring

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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
Simon Mainwaring
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As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Simon Mainwaring
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Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
Simon Mainwaring
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With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon Mainwaring
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It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon Mainwaring
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Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
Simon Mainwaring
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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon Mainwaring
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What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Simon Mainwaring
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Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Simon Mainwaring
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The false separation between living and giving must end.
Simon Mainwaring
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Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
Simon Mainwaring
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Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
Simon Mainwaring
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Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
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How well you tell your story determines how well your customers tell your story.
Simon Mainwaring
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And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
Simon Mainwaring
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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring
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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
Simon Mainwaring
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Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring
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The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon Mainwaring