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Technology is teaching us to be human again.
Simon Mainwaring
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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Teaching
Technology
Human
Humans
More quotes by Simon Mainwaring
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
Simon Mainwaring
Make the customer the hero of your brand's story.
Simon Mainwaring
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Simon Mainwaring
Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.
Simon Mainwaring
Millions of people are falling out of the middle class into the ranks of the poor.
Simon Mainwaring
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
Simon Mainwaring
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Simon Mainwaring
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
Simon Mainwaring
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon Mainwaring
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.
Simon Mainwaring
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Simon Mainwaring
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Simon Mainwaring
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Simon Mainwaring
Work with your competitors when the interest of the community and planet are at stake.
Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon Mainwaring
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.
Simon Mainwaring
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
Simon Mainwaring