Quote

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.

Simon Mainwaring

Change background

T
T
T

Change font

TAGS & TOPICS

Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
United
Companies
Social
Challenge
Around
Question
Rallied
States
Media
Ceo
Without
Challenges
Employees
World
Company
Marketplace
Face
Employee
Faces
Executives

More quotes by Simon Mainwaring

Image
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Simon Mainwaring
Image
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
Image
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Simon Mainwaring
Image
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Simon Mainwaring
Image
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.
Simon Mainwaring
Image
Millions of people are falling out of the middle class into the ranks of the poor.
Simon Mainwaring
Image
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Simon Mainwaring
Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Simon Mainwaring
Image
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
Simon Mainwaring
Image
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon Mainwaring
Image
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
Simon Mainwaring
Image
Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.
Simon Mainwaring
Image
Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.
Simon Mainwaring
Image
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon Mainwaring
Image
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring
Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Simon Mainwaring
Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring
Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring
Image
Technology is teaching us to be human again.
Simon Mainwaring
Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Simon Mainwaring