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The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

Simon Mainwaring

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Simon Mainwaring
Age: 58
Born: 1967
Born: January 1
Blogger
Writer
Company
Genuinely
Community
Engage
Voice
Voices
Others
Contribution
Also
Meaningful
Work
Companies
Make
Listening
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Contributions

More quotes by Simon Mainwaring

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Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Simon Mainwaring
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It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon Mainwaring
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Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.
Simon Mainwaring
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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon Mainwaring
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And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
Simon Mainwaring
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Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring
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The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
Simon Mainwaring
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Like all technology, social media is neutral but is best put to work in the service of building a better world.
Simon Mainwaring
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Consumers want a better world, not just better widgets.
Simon Mainwaring
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Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
Simon Mainwaring
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Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
Simon Mainwaring
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Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
Simon Mainwaring
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If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring
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Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.
Simon Mainwaring
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The leverage and influence social media gives citizens are rapidly spreading into the business world.
Simon Mainwaring
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Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Simon Mainwaring
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Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
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Make the customer the hero of your brand's story.
Simon Mainwaring
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Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring
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Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.
Simon Mainwaring