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The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

Simon Mainwaring

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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Community
Engage
Voice
Voices
Others
Contribution
Also
Meaningful
Work
Companies
Make
Listening
Ones
Contributions
Company
Genuinely

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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
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Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
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Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
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Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
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Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
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The false separation between living and giving must end.
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Social media is not about the exploitation of technology but service to community.
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There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
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The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.
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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
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Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
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Like all technology, social media is neutral but is best put to work in the service of building a better world.
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The leverage and influence social media gives citizens are rapidly spreading into the business world.
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Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
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Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.
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Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
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