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As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
Simon Mainwaring
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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Social
Connected
Speaker
Become
Capable
Seemingly
People
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Technologies
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Speakers
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Equally
Onus
Leader
Personally
Marketer
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Communicating
More quotes by Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
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Millions of people are falling out of the middle class into the ranks of the poor.
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Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.
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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
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Social media is not about the exploitation of technology but service to community.
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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
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The leverage and influence social media gives citizens are rapidly spreading into the business world.
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
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Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
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Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
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In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
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Technology is teaching us to be human again.
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Work with your competitors when the interest of the community and planet are at stake.
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The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
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Like all technology, social media is neutral but is best put to work in the service of building a better world.
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The currency of universal values make brands innately sharable.
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Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.
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