Quote

The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.

Simon Mainwaring

Change background

T
T
T

Change font

TAGS & TOPICS

Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Become
Structure
Real
Across
World
Continue
Nuanced
Expression
Framing
Media
Platforms
Within
Sophisticated
Lives
Relate
Social
Relationships

More quotes by Simon Mainwaring

Image
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.
Simon Mainwaring
Image
Technology is teaching us to be human again.
Simon Mainwaring
Image
As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them.
Simon Mainwaring
Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon Mainwaring
Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring
Image
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon Mainwaring
Image
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring
Image
Social media is not about the exploitation of technology but service to community.
Simon Mainwaring
Image
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon Mainwaring
Image
Consumers want a better world, not just better widgets.
Simon Mainwaring
Image
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
Simon Mainwaring
Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
Simon Mainwaring
Image
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon Mainwaring
Image
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring
Image
Make the customer the hero of your brand's story.
Simon Mainwaring
Image
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
Simon Mainwaring
Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Simon Mainwaring
Image
How well you tell your story determines how well your customers tell your story.
Simon Mainwaring
Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon Mainwaring
Image
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon Mainwaring