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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Simon Mainwaring

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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Today
Survive
Failing
Clear
Society
Ethically
Business
Economically
Makes
Socially
Reality
Morally
Cannot
Brands

More quotes by Simon Mainwaring

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We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.
Simon Mainwaring
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Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon Mainwaring
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Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
Simon Mainwaring
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Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.
Simon Mainwaring
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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon Mainwaring
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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring
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Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Simon Mainwaring
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In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Simon Mainwaring
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Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon Mainwaring
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Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring
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The false separation between living and giving must end.
Simon Mainwaring
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Work with your competitors when the interest of the community and planet are at stake.
Simon Mainwaring
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Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Simon Mainwaring
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Like all technology, social media is neutral but is best put to work in the service of building a better world.
Simon Mainwaring
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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon Mainwaring
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Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
Simon Mainwaring
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Make the customer the hero of your brand's story.
Simon Mainwaring
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Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Simon Mainwaring
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The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon Mainwaring