Quote

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Simon Mainwaring

Change background

T
T
T

Change font

TAGS & TOPICS

Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Communicate
Core
Terms
Consistently
Term
Brand
Values
Brands
Voice
Define
Stands
Tone

More quotes by Simon Mainwaring

Image
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon Mainwaring
Image
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
Simon Mainwaring
Image
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Simon Mainwaring
Image
Consumers want a better world, not just better widgets.
Simon Mainwaring
Image
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Simon Mainwaring
Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
Simon Mainwaring
Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring
Image
Social media is not about the exploitation of technology but service to community.
Simon Mainwaring
Image
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
Simon Mainwaring
Image
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon Mainwaring
Image
Make the customer the hero of your brand's story.
Simon Mainwaring
Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
Image
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Simon Mainwaring
Image
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
Simon Mainwaring
Image
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring
Image
How well you tell your story determines how well your customers tell your story.
Simon Mainwaring
Image
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Simon Mainwaring
Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
Simon Mainwaring
Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Simon Mainwaring