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As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

Simon Mainwaring

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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
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Social
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More quotes by Simon Mainwaring

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In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon Mainwaring
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Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon Mainwaring
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Work with your competitors when the interest of the community and planet are at stake.
Simon Mainwaring
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The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.
Simon Mainwaring
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Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
Simon Mainwaring
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Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Simon Mainwaring
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When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.
Simon Mainwaring
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Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.
Simon Mainwaring
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Like all technology, social media is neutral but is best put to work in the service of building a better world.
Simon Mainwaring
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As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
Simon Mainwaring
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How well you tell your story determines how well your customers tell your story.
Simon Mainwaring
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The false separation between living and giving must end.
Simon Mainwaring
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Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Simon Mainwaring
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The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon Mainwaring
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There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Simon Mainwaring
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Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
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Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Simon Mainwaring
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Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring
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Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring