Quote

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

Simon Mainwaring

Change background

T
T
T

Change font

TAGS & TOPICS

Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
Order
Brands
Every
Professional
Way
Relate
Customers
Reconsider
Profit
Generated
Stay
Dramatically
Changed
Challenged
Almost
Relevant

More quotes by Simon Mainwaring

Image
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon Mainwaring
Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon Mainwaring
Image
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.
Simon Mainwaring
Image
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
Simon Mainwaring
Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon Mainwaring
Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
Simon Mainwaring
Image
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
Simon Mainwaring
Image
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
Simon Mainwaring
Image
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Simon Mainwaring
Image
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring
Image
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Simon Mainwaring
Image
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon Mainwaring
Image
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
Simon Mainwaring
Image
The currency of universal values make brands innately sharable.
Simon Mainwaring
Image
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Simon Mainwaring
Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.
Simon Mainwaring
Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Simon Mainwaring
Image
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon Mainwaring
Image
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon Mainwaring
Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring