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The leverage and influence social media gives citizens are rapidly spreading into the business world.

Simon Mainwaring

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Simon Mainwaring
Age: 57
Born: 1967
Born: January 1
Blogger
Writer
World
Rapidly
Citizens
Gives
Influence
Media
Business
Social
Leverage
Giving
Spreading

More quotes by Simon Mainwaring

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Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.
Simon Mainwaring
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It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon Mainwaring
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Simon Mainwaring
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
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As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Simon Mainwaring
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When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.
Simon Mainwaring
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The false separation between living and giving must end.
Simon Mainwaring
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Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon Mainwaring
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If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon Mainwaring
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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
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How well you tell your story determines how well your customers tell your story.
Simon Mainwaring
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The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon Mainwaring
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As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
Simon Mainwaring
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CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon Mainwaring
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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring
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In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Simon Mainwaring
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In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon Mainwaring
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Social media is not about the exploitation of technology but service to community.
Simon Mainwaring
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There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Simon Mainwaring
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The currency of universal values make brands innately sharable.
Simon Mainwaring