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Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.

Shoshana Zuboff

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Shoshana Zuboff
Age: 73
Born: 1951
Born: November 18
Economist
Psychologist
Sociologist
University Teacher
Writer
Information
Machines
Earlier
Create
Increase
Contrast
Ability
Intellectual
Respond
Values
Depends
Depend
Understand
Value
Complexity
Comes
Generations
Manage
Work
Levels
Content
Decreased
Technology
Tasks
Technologies

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Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.
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Authority is the spiritual dimension of power because it depends upon faith in a system of meaning that decrees the necessity of the hierarchical order and so provides for the unity of imperative control.
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Computerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.
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Technological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodesassumptions about the nature of our reality, the pattern in which we dwell, and lays open new choices.
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Awareness requires a rupture with the world we take for granted then old categories of experience are called into question and revised.
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We know how to punish retailers and manufacturers that don't provide quality and value. But we're lousy at fighting effectively for what we really need - reliable insurance policies affordable health care safe, healthy food.
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