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Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.

Shoshana Zuboff

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Shoshana Zuboff
Age: 72
Born: 1951
Born: November 18
Economist
Psychologist
Sociologist
University Teacher
Writer
Information
Machines
Earlier
Create
Increase
Contrast
Ability
Intellectual
Respond
Values
Depends
Depend
Understand
Value
Complexity
Comes
Generations
Manage
Work
Levels
Content
Decreased
Technology
Tasks
Technologies

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