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Technological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodesassumptions about the nature of our reality, the pattern in which we dwell, and lays open new choices.

Shoshana Zuboff

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Shoshana Zuboff
Age: 72
Born: 1951
Born: November 18
Economist
Psychologist
Sociologist
University Teacher
Writer
World
Conditions
Technological
Technology
Pattern
Open
Horizon
Imaginable
Choices
Lays
Limiting
Possible
Patterns
Defines
Nature
Material
Barely
Reality
Shapes
Dwell
Change
Materials
Realism

More quotes by Shoshana Zuboff

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Activities that seem to represent choices are often inert reproductions of accepted practice.
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Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.
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As information technology restructures the work situation, it abstracts thought from action.
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Technology makes the world a new place.
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Authority is the spiritual dimension of power because it depends upon faith in a system of meaning that decrees the necessity of the hierarchical order and so provides for the unity of imperative control.
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The civilizing process has increased the distance between behavior and the impulse life of the animal body.
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Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.
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We know how to punish retailers and manufacturers that don't provide quality and value. But we're lousy at fighting effectively for what we really need - reliable insurance policies affordable health care safe, healthy food.
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Computerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.
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Computer mediation seems to bathe action in a more conditional light: perhaps it happened perhaps it didn't. Without the layeredrichness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.
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Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it's an expression of your true core.
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Awareness requires a rupture with the world we take for granted then old categories of experience are called into question and revised.
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