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Copy is a direct conversation with the consumer.

Shirley Polykoff

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Shirley Polykoff
Age: 90 †
Born: 1908
Born: January 18
Died: 1998
Died: June 4
Businessperson
Copywriter
Creative Director
Brooklyn
New York
Copy
Consumer
Copies
Consumers
Direct
Conversation

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I was always more interested in being a woman first and an advertising person second.
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If I have only one life . . . let me live it as a blonde.
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