The fastest way to change the feedback culture in an organization is for the leaders to become better receivers.

We swim in an ocean of feedback.

Evaluation and coaching get tangled together. When this occurs, the noise of evaluation drowns out coaching efforts. Think of this like a term paper. When you get your assignment grade back (evaluation) you tend to tune out the professor notes in the margins (coaching) if the grade is higher or lower than expected.

Other people have all kinds of information about you that is invisible to you. How do you get feedback?