Quote

So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.

Sheena Iyengar

Change background

T
T
T

Change font

TAGS & TOPICS

Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Doesn
Decisions
Also
Answer
Need
Answers
Needs
Probably
Even
Least
Years
Decision
Involve
Make
Happiness
Essentially
Happy
Analysis

More quotes by Sheena Iyengar

Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do much for us or are far more complex than they need to be.
Sheena Iyengar
Image
In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.
Sheena Iyengar
Image
We began to look at Why is that? And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.
Sheena Iyengar
Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena Iyengar
Image
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is culturally learned.
Sheena Iyengar
Image
I put out a good 10 different types of drinks for them and they just said, Oh, okay, so it's just one choice. One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.
Sheena Iyengar
Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi camp or something.
Sheena Iyengar
Image
A clear right answer and the opportunity to change the options? This is the chooser’s dream.
Sheena Iyengar
Image
When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.
Sheena Iyengar
Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
Image
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
Image
What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena Iyengar
Image
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish
Sheena Iyengar
Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.
Sheena Iyengar
Image
When companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena Iyengar
Image
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
Image
I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.
Sheena Iyengar
Image
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.
Sheena Iyengar
Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves in a situation in which we're forced to make difficult choices about our parents, other loved ones, or even ourselves that ultimately boil down to calculations of worth and value.
Sheena Iyengar
Image
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.
Sheena Iyengar