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So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.
Sheena Iyengar
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Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Really
Novices
Time
Differentiate
Confronted
Options
Various
Choices
Rather
Often
More quotes by Sheena Iyengar
They [people] start asking themselves Well which one is the best? Which one would be good for me? And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.
Sheena Iyengar
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.
Sheena Iyengar
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.
Sheena Iyengar
First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.
Sheena Iyengar
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.
Sheena Iyengar
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
Sheena Iyengar
When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.
Sheena Iyengar
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.
Sheena Iyengar
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.
Sheena Iyengar
What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.
Sheena Iyengar
My child's first word was more, but and it's all about, I want. I'm going to tell you what I want and what I don't want. It's about my desire to express my preferences. And that is really innate.
Sheena Iyengar
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.
Sheena Iyengar
We are often in society told to make decisions in one of two ways. We're either told Use your gut, just go with how you feel about it and let that guide you, or we're told to use reason - some very deliberative methodical process of pros and cons and really thinking it through.
Sheena Iyengar
The typical American reports making about 70 [choices] in a typical day.
Sheena Iyengar
Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.
Sheena Iyengar
We began to look at Why is that? And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.
Sheena Iyengar
I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?
Sheena Iyengar
I do think that there are cultural differences in the extent to which we value having more and more choice.
Sheena Iyengar
